Are you aged 18 - 40? New river cruising brand aimed at youthful adventure seekers

28 Dec 2016 | by Nikki Osborne
Uniworld Boutique River Cruise Collection are launching a new brand named U by Uniworld targeting youthful adventure seekers with a desire to experience the most thriving cities of Europe.

U by Uniworld

Appealing to 18 – 40 year old’s, the river cruise line will offer ‘’immersive, authentic and adventurous experiences’’, based around the nightlife, restaurants and cultural experiences that can be enjoyed as part of an all-inclusive river experience.

Guests onboard U by Uniworld  branded ships can venture into lively cities such as Amsterdam, Paris and Budapest, which are hugely popular with younger consumers, and sail along some of the most ‘’Instagram and Snapchat-worthy rivers of Europe’’.

U by Uniworld

Passengers can expect a brand new culinary programme and new décor designed to appeal to a younger market onboard the 116-passenger ships, River Baroness and River Ambassador, which will be revamped for U by Uniworld. Uniworld also announced that we can expect the latest music from international DJs onboard.

Speaking of the new brand, Ellen Bettridge, President and CEO of Uniworld said "U by Uniworld will deliver the same superb quality of authenticity and personalisation that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travellers to experience the pulse of Europe’’.

U by Uniworld

Adventure seekers can book these new itineraries with Planet Cruise as early as March 2017, for cruises setting sail in 2018.

Is there something you want to see from the brand? Uniworld are welcoming suggestions and requests on each aspect of the river cruising experience, from the cuisine to the excursions. We’d love to hear yours, just tweet @planetcruise along with the hashtag #AllAboutU.

Uniworld are the only 6* boutique river cruise line. They provide an all-inclusive experience onboard their uniquely designed ships. Read more about Uniworld Boutique River Cruise Collection.

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